2012年11月16日

Lorna注:Flipboard也开始卖书了,购买时则接入ibookstore,完成购买,Flipboard将获得5%的分成。Flipboard接入的书籍包含25个分类,覆盖10个国家。但这也只是探索而已,如果Flipboard有自己的书店就不会接入第三方了,毕竟体验不足够流畅。说明大家开始有挣钱的压力,但这个盈利模式的烦恼可不那么好解决。

Flipboard曾和Levi’s等合作广告模式,但广告模式基于足够大量的用户,以及足够高和稳定的忠诚用户/活跃用户比。如果光有海量用户,但日活及忠诚用户很低,广告商是不傻的。例如豆瓣总用户多,但日活及忠诚用户其实也不咋样。纸媒有行份数、销售份数、及订阅份数三个指标,最有价值的是订阅数,这意味着忠诚及活跃的真实读者,广告精准基于此。

Flipboard adds Books section integrated with iBookstore

Social news app Flipboard already aims to help users discover new web content. Now the company is branching out to book discovery. On Thursday, Flipboard added a new Books section to its iOS apps in partnership with Apple’s iBookstore. Users can browse for books in 25 categories and then link directly to the iBookstore to buy them.

“By surfacing books available on the iBookstore on Flipboard, readers will encounter great books naturally, alongside the kinds of content they’re already reading about,” Flipboard head of publisher partnerships Christina Mace-Turner said in a statement, “so they can explore popular books as well as discover the many thousands of amazing books in the long tail.”

Each books page on Flipboard shows three titles, including their cover, author and a book description pulled from the iBookstore.

MediaPost reports that Flipboard is part of the iBookstore affiliate program and takes a 5 percent cut of each book sale referred by its platform. The book sections are available in 10 countries and “there are 25 customized and localized sections for the United States, Canada, the United Kingdom, Australia, Brazil, France, Germany, The Netherlands, Italy, and Spain.”

Via paidContent

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